By the end of 2020, Scarlet Letter was an award-winning spiked seltzer available in Arkansas, Oklahoma, Missouri, Kansas, Iowa, & Colorado. New limited-release flavors have entered our portfolio, such as Scarlet Letter Blue, Scarlet Letter Cranberry, and in 2021, Scarlet Letter Pink. Going into that summer, Core and Scarlet Letter were both extremely recognizable brands and “partnered” to throw Arkansas’ first seltzer festival, SeltzerFest. The rest of 2021 was full of innovation and sales growth, taking advantage of the world opening back up. People were thirsty, and Scarlet Letter was ready.